Type to search

How to Get the Perfect Music for Your Commercials


How to Get the Perfect Music for Your Commercials

Karen Allison
Karen Allison January 4, 2018

If you are running a company, you need to learn how to advertise your company in the most effective way possible. Doing so has become even more difficult in the 21st century. Paradoxically, the age of the Internet is the best of times for advertising as well as the worst of times. There are now more ways than ever to advertise to customers. However, that has led to an abundance of advertising; many customers feel inundated by advertisements. That means they find new ways to avoid them whenever possible. For example, they might use a DVR to avoid television commercials. They might use an ad-blocker on their computer to avoid internet ads. Many people also listen to satellite radio to avoid radio ads. Sometimes, the only place they see advertisements is on social media. If you are running a company, you need to make sure you have great social media advertisements. A robust social media presence is important.

Social Media Ads

You need to make sure you are running a robust social media campaign to keep your company in front of your customers. One of the ways to do that is with advertisements; research has shown that videos tend to work better than static ads. Oftentimes, advertisements on social media will play automatically as someone scrolls past them. To keep people engaged, you need engaging and original content. You also need the right music. If you are not a composer yourself, your best option is buying backing tracks online.

Buy Music Online

If you are not a composer, you need to find music that will go in your commercials. It can be difficult to find the right music for your commercials. Even if you do find the right music, you have to then source that music since most music is copyrighted. You do not have the rights to use certain kinds of music. Certain pieces of music might be in the public domain, but the creator might have restricted their commercial use. If that’s the case, you won’t be able to use them in your advertisements. To avoid all of that, you should buy backing tracks. Buying backing tracks is as simple as going online to a database of music and listening to songs until you find one you think will work for your business. Alternately, you can find backing tracks by talking with professionals as well.

The people who make the tracks are studio musicians; they produce music in many different styles and on many different instruments. If you don’t think what they have produced will fit with your advertising needs, you can choose a custom song. You simply need to get in touch with them and tell them what you need. When you work with the musicians, they will be able to put together music that works specifically for your business.

Leave a Comment